Call for Workshop Papers
Today, the average consumer spends 8+ hours a day across all devices interacting with online content almost entirely sponsored by advertisements. At $300B market share by 2020, online advertising and in particular computational advertising is perhaps the most visible and ubiquitous application of machine learning and one that interacts directly with consumers. When done right, ads help us enrich our lives and creep us out when done badly. Looking at the published literature over the last few years, many researchers might consider computational advertising as a mature field. Yet, the opposite is true. Computational advertising is evolving, however, from ads controlled by monolithic publishers and randomly rotating banner ads to highly personalized content experiences in new feeds on mobile devices and even on TV—all utilizing data amassed from petabytes of stored user data. Ads are far from done.
The AdKDD workshops have had a lot of interest and success in the past years. A total of thirteen workshops have been organized every year since 2007, focusing on highlighting state-of-the-art advances in computational advertising. All the workshops were well attended, often with standing room only, and very well received both by the academic community and the advertising industry. We look forward to seeing you in San Diego to discuss the past, present, and future of computational advertising!
The workshop focuses on three main aspects of computational advertising.
Evolution of computational advertising: Online advertising has progressed beyond the notion of traditional desktop ads to ads that are native, social, mobile, and contextual. In tandem, the rise of new mechanisms, such as header bidding, complex ad exchanges, repeated auctions, ad blockers, viewability trackers and others, challenge the traditional notions of advertising. There also continues to exists controversial issues in advertising such as privacy, security, fraud, ethics, and economic attribution. We invite papers that are focused on some of the above aspects.
Large-scale and novel ad targeting: Recent advances in real-time, big data systems, and easier accessibility to different types of data make it possible to design more personalized and efficient ad targeting systems. We invite papers that advance the state-of-the-art in related areas of ad targeting.
Deployed systems & battle scars: We particularly encourage papers that highlight experience in deploying real-time ad targeting systems, data and audience insights, as well as position papers on the future of online advertising.
Following KDD conference tradition, reviews are single-blind, and author names and affiliations should be listed. Submitted papers will be assessed based on their novelty, technical quality, potential impact, insightfulness, depth, clarity, and reproducibility. For each accepted paper, at least one author must attend the workshop and present the paper.
Submissions are limited to a total of six pages, including all content and references, must be in PDF format, and formatted according to the new Standard ACM Conference Proceedings Template. Additional information about formatting and style files is available here.
All accepted papers will be published in the ACM Digital Library and invited to present posters at the workshop.