2020 Papers and Talks

The 2020 papers are below, see the full paper list, here. Note: Keynote presentation slides and videos are released at the discretion of the presenters. 

Title
Authors
Type
PDF
Slides
Video
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study
Joel Barajas, Tom Zida, Mert Bay
Paper
PDF
Slides
Video
Bid Shading by Win-Rate Estimation and Surplus Maximization
Shengjun Pan, Brendan Kitts, Tian Zhou, Hao He, Bharatbhushan Shetty, Aaron Flores, Djordje Gligorijevic, Junwei Pan, Tingyu Mao, San Gultekin, Jianlong Zhang
Paper
PDF
Slides
Video
Contextual Bandits for Advertising Budget Allocation
Benjamin Han and Jared Gabor
Paper
PDF
Slides
Video
Delayed Feedback Model with Negative Binomial Regression for Multiple Conversions
Youngmin Choi, Mugeun Kwon, Younjin Park, Jinsoo Oh, and Suyoung Kim
Paper
PDF
Slides
Video
Multi-Manifold Learning for Large-scale Targeted Advertising System
Kyuyong Shin, Young-Jin Park, Kyung-Min Kim, and Sunyoung Kwon
Paper
PDF
Slides
Video
Predicting conversions in display advertising based on URL embeddings
Yang Qiu, Nikolaos Tziortziotis, Martial Hue and Michalis Vazirgiannis
Paper
PDF
Slides
Video
Unbiased Lift-based Bidding System
Daisuke Moriwaki, Yuta Hayakawa, Isshu Munemasa, Yuta Saito and Akira Matsui
Paper
PDF
Slides
Video
Beyond auction theory: Economic models relevant to computational advertising
Inbal Talgam-Cohen
Keynote
Computational Advertising: Local vs. System’s thinking
Omar Besbes
Keynote
Evolving Regulatory Trends and Their Impact on Ad Tech
Kamakshi Sivaramakrishnan, LinkedIn
Keynote
Marketplace in Motion
Roelof van Zwol
Keynote
An evaluation framework for personalization strategy experiment designs
C. H. Bryan Liu and Emma J. McCoy
Best Student Paper
PDF
Slides
Video
On the Effectiveness of Self-supervised Pre-training for Modeling User Behavior Sequences
Yiping Liao
Best Paper
PDF
Slides
Video