Papers & Talks | AdKDD 2020

2020 Papers and Talks

The 2020 papers are below, see the full paper list, here. Note: Keynote presentation slides and videos are released at the discretion of the presenters.

Title	Authors	Type	PDF	Slides	Video
Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study	Joel Barajas, Tom Zida, Mert Bay	Paper	PDF	Slides	Video
Bid Shading by Win-Rate Estimation and Surplus Maximization	Shengjun Pan, Brendan Kitts, Tian Zhou, Hao He, Bharatbhushan Shetty, Aaron Flores, Djordje Gligorijevic, Junwei Pan, Tingyu Mao, San Gultekin, Jianlong Zhang	Paper	PDF	Slides	Video
Contextual Bandits for Advertising Budget Allocation	Benjamin Han and Jared Gabor	Paper	PDF	Slides	Video
Delayed Feedback Model with Negative Binomial Regression for Multiple Conversions	Youngmin Choi, Mugeun Kwon, Younjin Park, Jinsoo Oh, and Suyoung Kim	Paper	PDF	Slides	Video
Multi-Manifold Learning for Large-scale Targeted Advertising System	Kyuyong Shin, Young-Jin Park, Kyung-Min Kim, and Sunyoung Kwon	Paper	PDF	Slides	Video
Predicting conversions in display advertising based on URL embeddings	Yang Qiu, Nikolaos Tziortziotis, Martial Hue and Michalis Vazirgiannis	Paper	PDF	Slides	Video
Unbiased Lift-based Bidding System	Daisuke Moriwaki, Yuta Hayakawa, Isshu Munemasa, Yuta Saito and Akira Matsui	Paper	PDF	Slides	Video
Beyond auction theory: Economic models relevant to computational advertising	Inbal Talgam-Cohen	Keynote
Computational Advertising: Local vs. System’s thinking	Omar Besbes	Keynote
Evolving Regulatory Trends and Their Impact on Ad Tech	Kamakshi Sivaramakrishnan, LinkedIn	Keynote
Marketplace in Motion	Roelof van Zwol	Keynote
An evaluation framework for personalization strategy experiment designs	C. H. Bryan Liu and Emma J. McCoy	Best Student Paper	PDF	Slides	Video
On the Effectiveness of Self-supervised Pre-training for Modeling User Behavior Sequences	Yiping Liao	Best Paper	PDF	Slides	Video