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Program
AdKDD 2021, in conjunction with KDD 2021, will be live-streamed on YouTube. All times below are in Pacific Time, spread across two days, August 14-15. Timings are subject to change.
Time | Title | Presenter |
|---|---|---|
10:00AM -10:50AM | Keynote Talk : The Landscape of Auto-Bidding Auctions | Santiago R. Balseiro |
10:50 AM - 11:05 AM | Learning to bid with Auction Gym | Olivier Jeunen, Sean Murphy and Ben Allison from Amazon |
11:05AM - 11:55AM | Keynote Talk - Beyond prediction: Explaining consumer behavior in digital environments. | Ewa Maslowska |
12:00PM - 1:00PM | Lunch | |
1:00PM -1:15PM | B2B Advertising: Joint Dynamic Scoring of Account and Users | Atanu R. Sinha, Gautam Choudhary, Mansi Agarwal, Shivansh Bindal, Abhishek Pande and Camille Girabawe from Adobe |
1:15PM - 2:05 PM | Keynote Talk: Learnings from Marketplace Optimizations at Pinterest | Jin Lai & Akansha Baid |
2:05PM - 2:30PM | Invited Talk from LinkedIn Ads: A scientific approach towards data-driven marketplace businesses | Min Liu |
2:30PM -2:45PM | Learning Similarity Preserving Binary Codes for Recommender Systems | Yang Shi and Young Joo Chung from Rakuten |
2:45PM -3:00PM | Multimodal Transformers for detecting bad quality ads in You Tube | Myra Nam, Vijaya Teja Rayavarapu, Bharath Bhat, Vikas Bahirwani and Shobha Diwakar from YouTube |
3:00PM -3:30PM | Coffee Break | Coffee Break |
3:30PM -3:45PM | Bidding Agent Design in the LinkedIn Ad Marketplace | Yuan Gao, Kaiyu Yang, Yuanlong Chen, Min Liu and Noureddine El Karoui from LinkedIn |
3:45PM - 4:10PM | Invited Talk from Snap Ads: Recent Advances at Snap Ad Ranking | Peng Yang |
4:10PM - 4:25PM | Dynamic Collaborative Filtering Thompson Sampling for Cross-Domain Advertisement Recommendation | Shion Ishikawa, Young-joo Chung and Yu Hirate from Rakuten |
4:25PM - 4:40PM | Show me the Money: Measuring Marketing Performance in F2P Games using Apple's App Tracking Transparency Framework | Frederick Ayala-Gómez (Bandai Namco), Ismo Horppu (Zynga), Erlin Gülbenkoğlu (Rovio), Vesa Siivola (Rovio) and Balázs Pejó (CrySys Lab) |
4:40PM - 4:50PM | Closing Remarks, Best Paper & Best Reviewer Award | AdKDD |
8:00AM - 8:05 AM | Opening Remarks | AdKDD |
8:05AM - 8:20AM | Programmatic Optimization of Ad Pods for Maximizing Customer Revenue & Engagement | Niranjan Kumawat, Manu Vajpai and Nitish Varshney from Samsung Research |
8:20AM - 8:35AM | Online Meta-Learning for Model Update Aggregation in Federated learning for CTR prediction | Xianghang Liu, Bartłomiej Twardowski and Tri Kurniawan Wijaya from Huawei London Research Center |
8:35AM - 9:00AM | Invited Talk from Twitter: Leveraging Heterogeneous Embeddings for Twitter’s Ads Prediction | Jianhui Chen |
9:00AM - 9:25AM | Invited Talk from Criteo. Buying inventory for display advertising: when predicting is not enough. | Benjamin Heymann |
9:30AM -10:00AM | Break |
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