Papers & Talks | AdKDD 2021

2021 Papers and Talks

The 2021 papers are below, see the full paper list, here. Note: Keynote presentation slides and videos are released at the discretion of the presenters. All videos are posted to our AdKDD YouTube channel. The workshop will be live-streamed following the Live Program.

Title	Authors	Type	PDF	Slides	Video
Bayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling	Edwin Ng, Zhishi Wang and Athena Dai	Paper	PDF	Slides	Video
Estimating True Post-Click Conversion via Group-stratified Counterfactual Inference	Tiankai Gu, Kun Kuang, Hong Zhu, Jingjie Li, Zhenhua Dong, Wenjie Hu, Zhenguo Li, Xiuqiang He and Yue Liu	Paper	PDF	Slides	Video
Estimating the instantaneous survival rate of digital advertising and marketing IDs: LIFESPAN by Cox-Proportional	Nilamadhaba Mohapatra, Humeil Makhija and Swapnasarit Sahu	Paper	PDF	Slides	Video
Learning a logistic model from aggregated data	Alexandre Gilotte and David Rohde	Paper	PDF	Slides	Video
Making Rewards More Rewarding: Sequential Learnable Environments for Deep Reinforcement Learning-based Sponsored Ranking	Chen Wang, Aidan Finn and Nishan Subedi	Paper	PDF	Slides	Video
Modeling labels for conversion value prediction	Ashwinkumar Badanidiyuru and Guru Guruganesh	Paper	PDF	Slides	Video
Multigraph Approach Towards a Scalable, Robust look-alikeAudience Extension System	Ernest Kirubakaran Selvaraj, Tushar Agarwal, Nilamadhaba Mohapatra and Swapnasarit Sahu	Paper	PDF	Slides	Video
Relevance Constrained Re-ranking in Sponsored Listing Recommendations	Zhen Ge, Wei Zhou, Jesse Lute, and Adam Ilardi	Paper	PDF	Slides	Video
Hybrid Dual Censored Joint Learning of Reserve Prices and Bids for Upstream Auctioneers	Piyush Paliwal and Lampros Stavrogiannis	Best Paper	PDF	Slides	Video
Handling many conversions per click in modeling delayed feedback	Ashwinkumar Badanidiyuru, Andrew Evdokimov, Vinodh Krishnan, Pan Li, Wynn Vonnegut and Jayden Wang	Audience Choice Paper	PDF	Slides	Video