in conjunction with
August 15, 2021
Today the average consumer spends 8+ hours a day across all devices interacting with online content almost entirely sponsored by advertisements. At over $300B global market size in 2021, and expected to pass $1T by 2027, having already surpassed traditional ads in global spend. Digital advertising and in particular computational advertising is perhaps the most visible and ubiquitous application of machine learning and one that interacts directly with consumers. When done right, ads connect us to opportunities to enrich our lives and creep us out when done badly. Recently at the forefront of political battles between governments, large multinational corporations, and consumers, digital advertising remains a dynamic industry and research area.
Looking at the published literature over the last few years, many researchers might consider computational advertising as a mature field. Yet, the opposite is true. Computational advertising is evolving from simple rule-based ads controlled by monolithic publishers and randomly rotating banner ads to highly personalized content experiences within native, video, and display formats on mobile devices, connected TV, and audio—all utilizing data amassed from petabytes of stored user data collected increasingly through inferred identity providers. Ads are far from done.
The AdKDD workshops held in conjunction with KDD conference over the past 15 years continue to generate interest from academia and industry--as one of the top venues specifically for advertising research. We believe this is a unique forum for folks interested in aspects of digital advertising to get together, exchange notes and get a pulse for the state of the art, especially in the industry.
Criteo Privacy Preserving ML Competition
This year, we are pleased to announce a competition centered around the theme of privacy preserving machine learning. Sponsored by Criteo, finalists will be invited to present their work at the AdKDD workshop.
The competition consists in two tasks of click and sales prediction under privacy constraints, for a total prize money of $20,000.
KDD 2021 is virtual this year, but it is hosted in Singapore.