Advancing Ad Auction Realism: Practical Insights & Modeling Implications

Ming Chen, Sareh Nabi and Marciano Siniscalchi

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Optimizing Hierarchical Queries for the Attribution Reporting API

Matt Dawson, Badih Ghazi, Pritish Kamath, Kapil Kumar, Ravi Kumar, Bo Luan, Pasin Manurangsi, Nishanth Mundru, Harikesh Nair, Adam Sealfon and Shengyu Zhu

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Practical Budget Pacing Algorithms and Simulation Test Bed for eBay Marketplace Sponsored Search

Phuong Ha Nguyen, Djordje Gligorijevic, Arnab Borah, Gajanan Adalinge and Abraham Bagherjeiran

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Private Ad Modeling with DP-SGD

Carson Denison, Badih Ghazi, Pritish Kamath, Ravi Kumar, Pasin Manurangsi, Krishna Giri Narra, Amer Sinha, Avinash Varadarajan and Chiyuan Zhang

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Scaling Generative Pre-training for User Ad Activity Sequences

Sharad Chitlangia, Krishna Reddy Kesari and Rajat Agarwal

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Staging E-Commerce Products for Online Advertising using Retrieval Assisted Image Generation

Yueh-Ning Ku, Mikhail Kuznetsov, Shaunak Mishra and Paloma de Juan

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Towards the Better Ranking Consistency A Multi-task Learning Framework for Early Stage Ads Ranking

Xuewei Wang, Qiang Jin, Shengyu Huang, Min Zhang, Xi Liu, Zhengli Zhao, Yukun Chen, Zhengyu Zhang, Jiyan Yang, Ellie Wen, Sagar Chordia, Wenlin Chen and Qin Huang

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TwERC High Performance Ensembled Candidate Generation for Ads Recommendation at Twitter

Vanessa Cai, Pradeep Prabakar, Manuel Serrano Rebuelta, Lucas Rosen, Federico Monti, Katarzyna Janocha, Tomo Lazovich, Jeetu Raj, Yedendra Shrinivasan, Hao Li and Thomas Markovich

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AdaEnsemble Learning Adaptively Sparse Structured Ensemble Network for Click-Through Rate Prediction

Yachen Yan and Liubo Li

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