Bayesian Time Varying Coefficient Model with Applications to Marketing Mix Modeling | Edwin Ng, Zhishi Wang and Athena Dai | | PDF | Slides | Video |
Estimating True Post-Click Conversion via Group-stratified Counterfactual Inference | Tiankai Gu, Kun Kuang, Hong Zhu, Jingjie Li, Zhenhua Dong, Wenjie Hu, Zhenguo Li, Xiuqiang He and Yue Liu | | PDF | Slides | Video |
Estimating the instantaneous survival rate of digital advertising and marketing IDs: LIFESPAN by Cox-Proportional | Nilamadhaba Mohapatra, Humeil Makhija and Swapnasarit Sahu | | PDF | Slides | Video |
Learning a logistic model from aggregated data | Alexandre Gilotte and David Rohde | | PDF | Slides | Video |
Making Rewards More Rewarding: Sequential Learnable Environments for Deep Reinforcement Learning-based Sponsored Ranking | Chen Wang, Aidan Finn and Nishan Subedi | | PDF | Slides | Video |
Modeling labels for conversion value prediction | Ashwinkumar Badanidiyuru and Guru Guruganesh | | PDF | Slides | Video |
Multigraph Approach Towards a Scalable, Robust look-alikeAudience Extension System | Ernest Kirubakaran Selvaraj, Tushar Agarwal, Nilamadhaba Mohapatra and Swapnasarit Sahu | | PDF | Slides | Video |
Relevance Constrained Re-ranking in Sponsored Listing Recommendations | Zhen Ge, Wei Zhou, Jesse Lute, and Adam Ilardi | | PDF | Slides | Video |
Hybrid Dual Censored Joint Learning of Reserve Prices and Bids for Upstream Auctioneers | Piyush Paliwal and Lampros Stavrogiannis | | PDF | Slides | Video |
Handling many conversions per click in modeling delayed feedback | Ashwinkumar Badanidiyuru, Andrew Evdokimov, Vinodh Krishnan, Pan Li, Wynn Vonnegut and Jayden Wang | | PDF | Slides | Video |
