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Papers and Talks - AdKDD
2017
Title
Authors
Type
PDF
Slides
Video
A Practical Framework of Conversion Rate Prediction for Online Display Advertising
Quan Lu, Shengjun Pan, Liang Wang, Junwei Pan, Fengdan Wan, and Hongxia Yang
Paper
PDF
Slides
An Ensemble-based Approach to Click-Through Rate Prediction for Promoted Listings at Etsy
Kamelia Aryafar, Devin Guillory, and Liangjie Hong
Paper
PDF
Slides
Anti-Ad Blocking Strategy: Measuring its True Impact
Atanu R. Sinha (Adobe Research), Meghanath Macha (CMU), Pranav Maneriker (Adobe Research), Sopan Khosla (IIT Roorkee), Avani Samdariya (IIT Kanpur), Navjot Singh (IIT Bombay)
Paper
PDF
Slides
Attribution Modeling Increases Efficiency of Bidding in Display Advertising
Eustache Diemert, Julien Meynet (Criteo Research), Damien Lefortier (Facebook), Pierre Galland (Criteo)
Paper
PDF
Slides
Video
Blacklisting the Blacklist in Online Advertising
Yeming Shi, Ori Stitelman, Claudia Perlich (Dstillery)
Paper
PDF
Slides
Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions
Flavian Vasile, Damien Lefortier, and Olivier Chapelle
Paper
PDF
Slides
Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn
Tingting Cui, Lijun Peng, David Pardoe, Kun Liu, Deepak Agarwal, and Deepak Kumar
Paper
PDF
Slides
Deep & Cross Network for Ad Click Predictions
Ruoxi Wang, Bin Fu, Gang Fu, and Mingliang Wang
Paper
PDF
Slides
MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding
Xiang Chen (National University of Singapore), Bowei Chen (University of Lincoln), Mohan Kankanhalli (National University of Singapore)
Paper
PDF
Slides
Optimal Reserve Price for Online Ads Trading Based on Inventory Identification
Zhihui Xie, Kuang-Chih Lee, and Liang Wang
Paper
PDF
Slides
Profit Maximization for Online Advertising Demand-Side Platforms
Paul Grigas, Alfonso Lobos, Zheng Wen, and Kuang-chih Lee
Paper
PDF
Slides
Ranking and Calibrating Click-Attributed Purchases in Performance Display Advertising
Sougata Chaudhuri, Abraham Bagherjeiran, James Liu
Paper
PDF
Slides
Learning from Logged Interventions
Adith Swaminathan, Damien Lefortier, Maarten De Rijke, Artem Grotov, Xiaotao Gu, and Thorsten Joachims
Keynote
Slides
Machine Learning and Causal Inference: Applications to Advertising Effectiveness
Susan Athey
Keynote
Slides
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