Optimal Bidding, Allocation and Budget Spending for a Demand Side Platform Under Many Auction Types

Alfonso Lobos, Paul Grigas, Zheng Wen and Kuang-Chih Lee.

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A Large Scale Benchmark for Uplift Modeling

Eustache Diemert, Artem Betlei, Christophe Renaudin and Massih-Reza Amini.

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Deep Neural Net with Attention for Multi-channel Multi-touch Attribution

Ning Li, Sai Kumar Arava, Chen Dong, William Yan, Abhishek Pani and Linda Boyle.

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Deep Policy Optimization for E-commerce Sponsored Search Ranking Strategy

Li He, Liang Wang, Kaipeng Liu and Weinan Zhang

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Designing Experiments to Measure Incrementality on Facebook

C. H. Bryan Liu, Elaine M. Bettaney and Benjamin Paul Chamberlain.

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Dynamic Hierarchical Empirical Bayes: A Predictive Model Applied to Online Advertising

Yuan Yuan, Xiaojing Dong, Chen Dong, Yiwen Sun, Zhenyu Yan and Abhishek Pani

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Forecasting Granular Audience Size for Online Advertising

Ritwik Sinha, Dhruv Singal, Pranav Maneriker, Kushal Chawla, Yash Shrivastava, Deepak Pai and Atanu Ranjan Sinha.

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Mini-Batch AUC Optimization

Sam Gultekin, Adwait Ratnaparkhi, Abishek Saha, and John Paisley

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Deep density networks and uncertainty in recommender systems

Yoel Zeldes, Stavros Theodorakis, Efrat Solodnik, Aviv Rotman, Gil Chamiel and Dan Friedman

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