Time-Aware Prospective Modeling of Users for Online Display Advertising | Djordje Gligorijevic, Jelena Gligorijevic and Aaron Flores | | PDF | Slides | |
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network | Ruihuan Du, Yu Zhong, Harikesh Nair, Bo Cui and Ruyang Shou | | PDF | Slides | |
Combinatorial Keyword Recommendations for Sponsored Search with Deep Reinforcement Learning | Zhipeng Li, Jianwei Wu, Lin Sun and Tao Rong | | PDF | | |
Feasible Bidding Strategies through Pure Exploration Bandits | Abraham Bagherjeiran and Juliann Katz-Samuels | | PDF | Slides | |
In-app Purchase Prediction Using Bayesian Personalized DwellDay Ranking | Shonosuke Harada, Kazuki Taniguchi, Makoto Yamada and Hisashi Kashima | | PDF | | |
Learning from Multi-User Activity Trails for B2B Ad Targeting | Shaunak Mishra, Jelena Gligorijevic and Narayan Bhamidipati | | PDF | Slides | |
Modeling Advertiser Bidding Behaviors in Google Sponsored Search with a Mirror Attention Mechanism | Suqi Liu, Liang Liu, Sugato Basu and Jean-François Crespo | | PDF | Slides | |
Optimal bidding: a dual approach | | | PDF | Slides | |
Budgeting and Bidding in Ad Systems: Theory and Practice | | | | Slides | |
Designing Auctions for Search Ads | | | | Slides | |
From the Clouds to the Trenches: Learning to Manage the Marketplace | | | | Slides | |
On the causality of advertising | | | | Slides | |
Taobao Display Advertising: Some recent tech advances | | | | Slides | |
Tencent Ads: Interesting Problems and Unique Challenges | | | | Slides | |
Graphing Crumbling Cookies | Matthew Malloy, Jon Koller and Aaron Cahn | | PDF | Slides | |
